Case studies · five engagements
Every result states its window, its basis and who measured it.
An airline with strict ROAS targets wanted Microsoft Advertising to earn a structural place in the mix rather than a test budget. Always-on search proved the return and Performance Max, launched July 2024, scaled it, as documented by Microsoft Advertising.
One of Türkiye’s leading private banks wanted more digital credit-card applications from net-new, high-intent customers without cannibalising the channels it already ran. APH opened, ran and grew the Microsoft Advertising account; the results are Microsoft Advertising’s published figures, cited.
Television series in vertical video, two-minute episodes built for the phone, with no revenue model, ad format or distribution strategy. APH designed the ad product, priced it and sold it direct; budgets were committed before the first episode aired, in the 2024 launch.
A direct-sales news house with programmatic as an afterthought kept one fixed point, its inventory strategy, and let APH challenge everything else. Category-specific ad units, floor science, deals, a player swap and partner pruning, each measured, over four months.
A long-running technology publication, mid-transition from print to online, had a loyal readership and a video player that could not keep up with modern programmatic demand. The APH player, VAST and IMA done properly and ad injection tuned from the data lifted video revenue and CPM in six months.
No case matches that combination yet.
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