Archon UnityYour empty ad slots are worth more than you think.
20 to 40% of a publisher's ad requests go unsold or dirt-cheap. Archon Unity turns that inventory into contextual experiences your visitors actually engage with — measured at ~30% net revenue uplift in alpha, with one tag and zero changes to your ad stack.
The unsold slot, brought back to life — on the page
Half your inventory barely pays.
Every publisher has it — the unsold and near-worthless impressions that fill 20–40% of ad requests. Worse, the ads that do show suffer from ad blindness: visitors have trained themselves not to see them. You're paying for the pageview and getting almost nothing back.
Turn dead inventory into a contextual experience.
When an impression won't sell above your floor, Unity fills it with something genuinely useful — information tied to the article the visitor is reading. A strong keyword can override the category when it knows better. Some banners will even read the article aloud. The slot stops being a wasted ad and becomes part of the page.
Illustrative preview — Unity selects from 451 banner designs across 41 live-data APIs.
More engagement.
Up to 60% higher CTR and 30% more viewability in our alpha, because the content belongs there.
More valuable impressions.
Interactive banners — polls, trivia, live tickers — create new, near-100%-viewable ad moments between interaction states. Impressions you simply don't have on the page today.
Every article is understood — and the analysis works twice.
The article
Unity categorizes each page into 1,000+ IAB subcategories and reads its sentiment and main entities.
Enriches the bidstream
Category, subcategory, sentiment and entities passed into the programmatic auction — mainly as Publisher Provided Signals.
Picks the banner
The right contextual banner from 41 live-data APIs — 14 of them built by our own team.
The advertiser gets first call.
Every impression is offered to your advertisers first through your full GAM 360 stack — PPS, Secure Signals, Google Audiences and more. Unity fills only what goes unsold below your floor. Your premium demand is untouched.
Nothing is wasted.
Unity selects the right contextual banner from 451 designs across 41 live-data APIs — 14 of them built by our own team.
You stay in control.
The Archon publisher platform tracks yield, fill and engagement — and breaks your revenue down by content category and sentiment, so you can see which editorial choices actually earn.
What else changes.
Better Core Web Vitals.
Reserved, never-collapsing slots mean 100% fill and a stronger CLS score — solved by design, not patched.
Direct sales with a per-URL filter.
Sell an advertiser exactly the context they want: only automotive articles, only positive sentiment — accident and recall stories filtered out automatically.
New inventory that outperforms.
The ad moments Unity creates between interaction states reach only engaged users — in our experience they perform 5–7× better than a standard ad unit of the same size.
Built for mobile.
Expandable sticky formats hold 100% viewability while staying useful, and web interstitials carry full contextual data to the auction even without a banner.
Coming to Unity
- Poll and survey banners — targeted by category and sentiment, with collected results reported back.
- Slider ad moments — an ad placed inside multi-slide banners, reaching only users who are already interacting.
- Engagement-based audiences — cohorts built from how visitors use the banners, passed to your stack via PPS and Google Audiences.
- Creative customization — fonts, color themes and sensitivity thresholds tuned per publisher.
- Revenue forecasting — a with/without-Archon projection built from your own data.
Measured, projected, and in progress.
Net uplift across 300+ million ad requests, with only 3 of the 41 APIs live (weather, football, finance).
The alpha ran on 3 APIs; the beta launches with 40+. We'll publish what we measure.
The first cohort is onboarding now. Results will be published here as they land.
One tag. No re-platforming.
<!-- Archon Unity · add to <head>, you're live -->
<script src="https://tag.archonph.com/unity.js" async></script>Unity layers onto your existing setup — add a single line to your header and you're live. PPID, PPS, Secure Signals and Google Audiences supported out of the box, across all major browsers including Google News. Onboarding takes weeks, not quarters.
The questions publishers ask first.
"Will Unity cannibalize my premium demand?"
No. Every impression goes to your advertisers first, through your full GAM 360 stack. Unity only touches what goes unsold below your floor.
"What does 'beta' mean for us?"
The product is complete — 41 APIs, 451 banners — and the first publisher cohort is live now. Beta means we publish results as we measure them instead of promising yours in advance. Early-access publishers onboard within a few weeks.
"What does it cost?"
Revenue share, no setup fee, no upfront cost. Unity operates on display today, so Unity-only publishers share revenue on display ad revenue; full APH monetization partnerships share on overall ad revenue.
"Does it slow the page down or hurt UX?"
Slots are reserved and always filled — ad or banner — which is what a good CLS score requires. The banners are content, matched to the article; in alpha they lifted engagement, not bounce.
"Which platforms are supported?"
All major browsers, including Google News. Display today; video via the Archon Video Player integration is on the roadmap.
Get early access to Unity.
We're onboarding a limited beta cohort of mid-size and enterprise publishers. Request access and we'll tell you honestly whether your inventory fits — and what your unsold tail is worth.
Request received.
We'll tell you honestly whether your inventory fits — and what your unsold tail is worth. Within one business day.