Partnerships · AppLovin

Certified on the Google side. Partnered on the MAX side.

Q: How does the integration work?

You add APH as a demand source in MAX; our team handles setup with yours. No SDK gymnastics, no new tooling.

Q: Where do we see performance?

Inside the MAX platform — your existing reporting workflow doesn't change. And if you want the numbers in your own pipeline, we can provide an API connection or Data Studio — whichever suits it best.

Q: Why does the dual credential matter?

Because app monetization isn't one ecosystem: MAX runs the mediation, Google runs much of the demand and the data. A partner certified on one side and integrated on the other can read the whole picture — that's the first conversation.

Only a handful of Google Certified Publishing Partners are also AppLovin Mediation partners. We're one of them — which means your app monetization can sit with one team that speaks both ecosystems.

Talk to the app team

The credentials

Google Certified Publishing Partnerthe Google half of app monetizationCertified

AppLovin Mediation partnerthe MAX halfPartnered

Of the most-downloaded games, MAX mediatesAppMagic 2025 panel~73%

Our demand reportsno separate dashboard, no reconciliationInside MAX

Few teams hold both — one team, both ecosystems.

What the partnership means

A deliberately modest, useful thing.

MAX is where much of the app economy monetizes — by AppMagic's 2025 panel, it mediates around 73% of the most-downloaded games. Our mediation partnership there is three plain facts:

The pairing

Both halves

A rare pairing.

GCPP certification covers the Google half of app monetization; the AppLovin partnership covers the MAX half. Few teams hold both — and app stacks increasingly need both read together.

Reporting

No reconciliation

Where you already look.

Our demand reports natively inside the MAX platform — no separate dashboard, no reconciliation.

The role

Stated plainly

An honest role.

We join your MAX waterfall as a demand source — a bounded, incremental part alongside the auction's bidders, and we'd rather say that plainly than promise what a line item can't do.

The larger value sits around it: the same team runs the Google side — Ad Manager, demand strategy, identity — and the yield practice behind our enterprise publishers.

Questions, answered

Asked before the first call.

"How does the integration work?"

You add APH as a demand source in MAX; our team handles setup with yours. No SDK gymnastics, no new tooling.

"Where do we see performance?"

Inside the MAX platform — your existing reporting workflow doesn't change. And if you want the numbers in your own pipeline, we can provide an API connection or Data Studio — whichever suits it best.

"Why does the dual credential matter?"

Because app monetization isn't one ecosystem: MAX runs the mediation, Google runs much of the demand and the data. A partner certified on one side and integrated on the other can read the whole picture — that's the first conversation.

One team, both ecosystems.

Tell us how your apps monetize today — we'll come back with what our demand could add, and what the Google side could do better.