Global publishers & streamers
Entering Türkiye, the Gulf or EMEA — you have the content and the audience; we have the daily agency relationships. It's how the region's premium streaming platforms sell here.
Direct & premium sales · Türkiye — Gulf — EMEA
A sales house you don't have to build.
We represent premium publishers to the brands and agencies we talk to every day — the same team that sells Netflix, Rakuten TV, StarzPlay and OSNtv advertising in the region. Your inventory joins those conversations.
The same team sells
OSNtv
OSNtv
The pipeline · a live sales floorİstanbul · Dubai
Illustrative pipeline. Mapping → pitching → closing → running, carried by our sales and ad-ops teams end to end.
Who this is for
Built for two kinds of publishers.
Local & regional enterprise publishers
You built the audience; a dedicated sales operation is a company you'd have to found — and the expertise, the agency relationships and the trust it runs on take years to build. Ours already exists, and it's been in those rooms for a decade.
What representation includes
Not a listing. A sales operation.
Mapping.
We identify the brands and agencies that should be buying you, and assign sales coverage sized to the opportunity.
Materials.
Our business-development team builds your sales story and tunes it to each advertiser's priorities — no recycled decks.
Selling.
The sales team pitches your inventory through the agency and brand relationships we maintain daily — local brands, global advertisers, and the app ecosystem's biggest spenders.
Closing.
We carry the deal to signature — the follow-ups included.
Running.
Our ad-ops team traffics and manages every campaign on your ad stack, whatever it is. You see unified reporting; your team lifts nothing.
Revenue targets are set from our forecasts, and reviewed with you — not invented for the pitch.
The honest timeline
Three to six months to momentum. We'd rather tell you now.
Direct sales is a relationship business. The first campaigns typically land within three to six months of onboarding; real momentum — repeat buyers, planned budgets, your inventory inside annual plans — usually takes about a year. We build for long-term relationships, and more than 90% of our publishers stay.
If you need revenue next week, this is not the product for next week. The audit is →
Why exclusive
We only represent exclusively. Here's why.
We've run the other experiment. When several houses sell the same inventory, agencies stop knowing who to call, pipelines collide, and the surest outcome is a price war on your own inventory. Exclusivity keeps one story, one price discipline, and one accountable team in the market. It's a commitment from both sides — which is exactly the point.
Objections, answered
Asked before every signature.
"What does it cost?"
Revenue share on what we sell. No retainer, no setup fee — if your inventory doesn't earn, neither do we.
"Who actually runs the campaigns?"
Our ad-ops team, end to end, adapted to your ad stack — whether that's your ad server or tags we provide. You get the reporting; your engineers keep their roadmap.
"Which markets do you cover?"
Türkiye from Istanbul; the Gulf and wider EMEA through our UAE company (Archon Programmatic House FZC, since 2018) and the agency network both sides of it.
"Can we keep our own sales team?"
Yes — global publishers usually do. We represent you in our markets; your house keeps the rest. The waterfall and deal rules are designed so the two never collide — it's the same discipline we built for MSN on the programmatic side.
"Will we actually get attention?"
You'll be a publisher we staff, not a logo in a portfolio. The roster is deliberately short — coverage sized to the opportunity is the whole model, and it's why names like Netflix, Rakuten TV, StarzPlay and OSNtv trust us with the same job.
Put your inventory in the room.
Tell us what you publish and where you want budgets from. Our sales team will tell you honestly what we can build — and how long it will take.
You're in the room.
Our sales team will come back within one business day with what we can build for your inventory — and an honest timeline for it.