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The Weekly

What actually moved in the market From the desk that operates the auctions

More from this issue

  1. impact.com Just Put Minecraft on Affiliate Marketing’s Map — and Bet Its Own Future on AI Agents

  2. Sony Just Turned the PlayStation 5 Into a CTV Ad Network

  3. For Telemundo, World Cup Marketing Wasn’t a One-Way Street — and That’s Why the Audience Stayed

  4. Google Is Auto-Upgrading Search Campaigns to AI Max, Whether Advertisers Are Ready or Not

Every issue

  1. This was a quiet week for volume and a loud one for control.This week
  2. This was the week new supply showed up everywhere at once, and the platforms that already had it started taking the controls away from the people who buy it.
  3. This was the week the machines got their assignments and the humans got their notice.
  4. This was the week the open web’s referees stopped pretending to be neutral.
  5. This was the week the industry’s two underlying questions came due at once: who gets paid when machines read the web, and what the open market is actually worth.
  6. This was the week the market priced what publishers already knew.
  7. This was the week the leverage turned.
  8. This was the week the numbers stopped adding up.
  9. This was the week everybody bought the pipes.
  10. This was the week the bundles broke apart — and someone else started setting the price of your content.
  11. This was the week commerce bought the screen — and the ad became the checkout.
  12. This was the week the machines took the wheel — and the ad-tech hierarchy got redrawn at the same time.
  13. This was the week publishers got a switch — and watched the plumbing underneath them get rebuilt.
  14. This was the week the open web's reckoning stopped being a forecast and became a balance sheet.
  15. If last week was about upfronts, this week was about agents — and the bill they're handing publishers.
  16. This was upfronts week — but the bigger story is the agentic infrastructure being poured underneath it.
  17. Standards bodies put governance on the table.

17 issues so far, every Tuesday since 10 May 2026.

The weekly

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What actually moved in yield, CTV and curation across our publishers — written by the people who saw it, not a content team. No digests, no roundups, one email.

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