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The Weekly

What actually moved in the market From the desk that operates the auctions

$420M — IN CASH: AFFLE'S SIGNED OFFER TO TAKE PERION PRIVATEADEXCHANGER · THE PRICE IS NOT FINAL, THE GO-SHOP RUNS TO 11 DECEMBER$228MPERION'S OWN CASH ON 30 SEPTEMBER$420MIN CASH: AFFLE'S SIGNED OFFER TO TAKE PERION PRIVATEADEXCHANGER · THE PRICE IS NOT FINAL, THE GO-SHOP RUNS TO 11 DECEMBER$420M — IN CASH: AFFLE'S SIGNEDADEXCHANGER · THE PRICE IS NOT FINAL, THE GO-SHOP RUNS TO 11 DECEMBER$420M$420MIN CASH: AFFLE'S SIGNED The WeeklyPlatforms

Affle Agreed To Buy Perion For $420 Million, Half Of It Perion’s Own Cash. The Bing Loss Is The Real Story

Affle's Israeli subsidiary signed a definitive agreement on 1 November to buy all of Perion's shares at $11.70 each in cash, about $420 million.

· 9 stories this week

More from this issue

  1. Mediasmart’s Europe Chief Says GDPR Is Slowing European CTV Behind The US. The Constraint Is Measurement, Not Reach

  2. About 18% Of One Gaming Site’s Readers Block Ads. It Found Them By Running Analytics Twice

  3. Fox Closed Roku Months Ahead Of Schedule And Repeated The Open Pledge. A Pledge Is Not A Priority Setting

  4. Magnite’s CTV Is Now 53% Of Its Business, And It Is Selling TV Home Screens With Agents. Ask What The Agent Is Allowed To Price

Every issue

  1. This was the week platform dependence stopped being a risk to plan for and became a number on an earnings call.This week
  2. This was the week buyers moved closer to supply and platforms kept redrawing who gets into the auction.
  3. This was the week the rules behind the platforms' moves became visible, and most of them pointed at who a publisher can verify and who it can't.
  4. This was the week the first numbers arrived, and most of them said the measurement is the problem, not the inventory.
  5. This was the week the calendar, the court and the browser each set a deadline publishers did not choose, and the useful response was to prepare records and…
  6. This was the week the browser and the AI layer both took demand decisions out of the publisher's hands, and publishers started measuring their way back in.
  7. This was the week "who's actually deciding" became the question underneath almost every story.
  8. This was the week Google's ad tech ruling stopped being a number and became a calendar.
  9. This was the week control changed hands on every side of the auction at once.
  10. This was a quiet week for volume and a loud one for control.
  11. This was the week new supply showed up everywhere at once, and the platforms that already had it started taking the controls away from the people who buy it.
  12. This was the week the machines got their assignments and the humans got their notice.
  13. This was the week the open web’s referees stopped pretending to be neutral.
  14. This was the week the industry’s two underlying questions came due at once: who gets paid when machines read the web, and what the open market is actually worth.
  15. This was the week the market priced what publishers already knew.
  16. This was the week the leverage turned.
  17. This was the week the numbers stopped adding up.
  18. This was the week everybody bought the pipes.
  19. This was the week the bundles broke apart — and someone else started setting the price of your content.
  20. This was the week commerce bought the screen — and the ad became the checkout.
  21. This was the week the machines took the wheel — and the ad-tech hierarchy got redrawn at the same time.
  22. This was the week publishers got a switch — and watched the plumbing underneath them get rebuilt.
  23. This was the week the open web's reckoning stopped being a forecast and became a balance sheet.
  24. If last week was about upfronts, this week was about agents — and the bill they're handing publishers.
  25. This was upfronts week — but the bigger story is the agentic infrastructure being poured underneath it.
  26. Standards bodies put governance on the table.

26 issues so far, every Tuesday since 10 May 2026.

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What actually moved in yield, CTV and curation across our publishers — written by the people who saw it, not a content team. No digests, no roundups, one email.

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