Get started
← All resources Every Tuesday

The Weekly

What actually moved in the market From the desk that operates the auctions

More from this issue

  1. The quiet yield leaks in programmatic CTV — publishers leaving money on the table

  2. Smart TV home screens get standard specs — the premium slot outside the stream opens up

  3. YouTube redefines the view and doubles the monetisation bar

  4. Agentic buying reaches audio — Butler/Till and iHeartMedia go agent-to-agent, no SSP in the chain

  5. One currency to score them all: the Nielsen–DoubleVerify deal finds its meaning

  6. YouTube pays to keep its stars off Netflix — and content just learned its price

  7. Omnicom hands the builders of Omni to a contractor — read it as a buyer-side signal

Every issue

  1. This was the week the machines got their assignments and the humans got their notice.This week
  2. This was the week the open web’s referees stopped pretending to be neutral.
  3. This was the week the industry’s two underlying questions came due at once: who gets paid when machines read the web, and what the open market is actually worth.
  4. This was the week the market priced what publishers already knew.
  5. This was the week the leverage turned.
  6. This was the week the numbers stopped adding up.
  7. This was the week everybody bought the pipes.
  8. This was the week the bundles broke apart — and someone else started setting the price of your content.
  9. This was the week commerce bought the screen — and the ad became the checkout.
  10. This was the week the machines took the wheel — and the ad-tech hierarchy got redrawn at the same time.
  11. This was the week publishers got a switch — and watched the plumbing underneath them get rebuilt.
  12. This was the week the open web's reckoning stopped being a forecast and became a balance sheet.
  13. If last week was about upfronts, this week was about agents — and the bill they're handing publishers.
  14. This was upfronts week — but the bigger story is the agentic infrastructure being poured underneath it.
  15. Standards bodies put governance on the table.

15 issues so far, every Tuesday since 10 May 2026.

The weekly

Get it before it is on the site.

What actually moved in yield, CTV and curation across our publishers — written by the people who saw it, not a content team. No digests, no roundups, one email.

One email a week. Unsubscribe in one click. We never share or sell the list.