Programmatic and Direct. Under one roof.
Monetizing an audience takes two different companies: one to run the programmatic machine, one to sell what a machine can't reach. We are both — on ad tech we own rather than rent, in 80+ markets, since 2015.
Two businesses most publishers have to hire separately.
Programmatic monetization
You have your own direct-sales house; we run and optimize the programmatic machine — the auction, the floors, the demand, the ad operations behind it.
The usual path for global publishers — it's how MSN, Transfermarkt and Rollic Games work with us.
Direct sales representation
Our sales team brings your inventory to agencies and brands across Türkiye, the Gulf and EMEA — a staffed sales house, not a listing.
The path global players take to promote their regional sales, Amazon Prime and Netflix among them.
Both
The full machine and the sales desk together — where most local and regional enterprise publishers land. One partner accountable for the whole revenue line.
Whatever the scope, your strategy sets it: you choose the share of the stack we run.
The same four products, whichever lane you take.
Both lanes run on ad tech we build ourselves — which is why the yield work doesn't stop at whatever an off-the-shelf stack happens to expose. Publishers on our network get each of these first.
Archon Unity
Turns unsold ads into interactions and new ad inventory, and enriches the bidstream as signals.
The page →
Archon Flash SSP
The video SSP we operate — 15–20% higher video yield measured on web video inventory.
The page →
Archon Genesis
Readiness for the AI-search era: citable, and paid, by answer engines. Waitlist open.
The page →Five facts, no adjectives.
The three things we'd rather tell you now.
You don't replace your ad stack.
We layer on top — GAM 360 through MCM with no technical migration, Unity as a single tag, Cortex on your Data Transfer data. Your pages, your audience, your ad server stay yours.
Direct sales is slow before it is good.
Campaigns typically land within three to six months of onboarding; real momentum — repeat buyers, your inventory inside annual plans — usually takes about a year. If you need revenue next week, take lane one first.
There is no setup fee, and no upfront cost.
Revenue share on overall ad revenue — we earn when you earn. Representation, when you want it, is exclusive: we only sell inventory we can speak for.
Whichever lane you take, the detail is by type.
You publish. We monetize.
The complete stack for a web publisher — ten offerings, or exactly the slice you choose.
The web page → App & gamingUsers your UA channels can't reach.
Two separate offers: buy users on Amazon's signals, or sell inventory through a certified line in your waterfall.
The app & gaming page → HTML5 gamingYour games run on video money.
Portals live and die on video yield. 15–20% higher video yield measured, plus Google AdX for Games.
The HTML5 gaming page → CTV & videoThe sales house the streamers chose.
Prime Video, Netflix, Rakuten TV, STARZ ON and OSNtv sell through our desks. Yours can too.
The CTV & video page →Start with the audit. Keep it either way.
23 perspectives on your live setup, scored and sized, within 3 business days. Free, no access needed, yours to keep — whichever lane you end up taking, or neither.
Received.
The yield team will come back within one business day.