In-app inventory · worldwide

37 billion in-app ad requests a month. Pick your countries.

The apps people actually spend their day in — games first among them — across five continents. Browse what's available by market and format, and send us the brief the numbers write for you.

37B+ in-app requests / mo· 8B+ United States· 2.4B+ Türkiye· Banner · interstitial · rewarded· APH network data, 2026
The inventory · by regionPreview
37B+in-app ad requests
every month
Europe17B+
Americas14B+
Asia8B+
Africa & Oceania+ more

Including 8B+ in the United States and 2.4B+ in Türkiye — illustrative split of the monthly network total; the explorer below composes your RFP from it.

What this inventory is

The scale is the story.

In-app is where APH's network runs deepest: over 37 billion monthly ad requests served inside apps our publishers operate, from global gaming studios to household utilities. We don't list the publishers by name here; we let you inspect the inventory itself — country by country, format by format.

Formats built for apps

The formats apps are made of.

Banner & anchor
31B+

The always-on layer — requests across the network, every month.

Interstitial
6B+

Full-screen moments between levels, articles and sessions.

Rewarded
2.4B+

The only format users choose to watch — the performance format of the app economy.

Native and video where the app experience calls for it. Monthly request volumes, APH network data, 2026.

How to buy it

From browse to proposal in one sitting.

Americas
Europe
Asia
Africa & Oceania
Selected volume · 0 / mo

Illustrative volumes — the live explorer reads current network data per market and format.

Scale, pricing, reach

Our advantage, in three words.

Scale
37B+ / mo

Volume few desks can match — built on direct relationships with every publisher behind it.

Pricing
Bought at scale

Buying at that scale shows up in the rates we bring back to your brief.

Reach
5 continents

From a single partner — bought by the country, composed into one RFP.

app-ads.txt disciplineIVT hygiene Direct publisher relationshipsCategory & content controls per deal

The numbers on this page are our own network data — publishers unnamed by design.

Objections, answered

Asked before campaigns.

"Is this resold or direct?"
Direct — we hold a direct relationship with every publisher in this pool and sell the inventory ourselves, not through aggregated third-party resale.
"Which markets are strongest?"
The US (8B+ monthly in-app requests), the Tier 1 European markets, Türkiye (2.4B+ in-app) and Japan/Korea lead — but the explorer shows you every country we operate in.
"How current are the numbers?"
They're our own network data, and the explorer reflects the latest refresh.
"How do we activate?"
Classic insertion orders through our team, or programmatic guaranteed and private marketplace deals into your DSP seat — whichever fits your workflow.
"Can we get brand-safety controls?"
Category and content controls per deal; quality is enforced at the network level first.

The brief writes itself.

Pick countries and formats, see the volume, and send the RFP — a proposal comes back from the right regional desk.