A deal ID that already contains the decisions.
Which publishers. Which quality bar. Which price. Curated to your brief and KPIs by specialists who do nothing else, delivered as a deal ID, activated in the seat you already use — display, video, native, CTV, audio, in-game and DOOH, worldwide.
- Contextual site list — built for this brief, 321-category classification
- Audience segments — matched from 84,000 available
- Search-intent keywords — live from Google & Bing
- Bid guidance — per format, before you activate
- Volume estimates — per market and format
Illustrative response — every brief gets its own. Activated in your DSP seat, any major platform.
The hours you don't spend. The mistakes you don't make.
By Multilocal's estimate, a quarter of open-web ad spend is wasted every year — bids on inventory nobody vetted, audiences nobody verified. The traditional answer, allowlisting everything yourself, is a part-time job that renews monthly. Curation is the middle path: someone whose business depends on quality — not on volume — pre-decides the inventory, and you keep your seat, your data and your reporting. What you're really buying is the hours your team doesn't spend curating, and the mistakes they don't make at midnight before a launch.
The brief from us. The engine from Multilocal.
The brief, the market knowledge and the always-on marketplaces — plus 40B+ monthly ad requests of directly-managed inventory where it fits the brief. Their partner for Türkiye, the Gulf and the markets we serve.
A curation specialist since 2019 — curation is all they do. Their Curation Intelligence Platform™ scores everything through the Media Quality Index before it enters a deal, on a publisher side that runs through names like BBC, CNN, ESPN, The Wall Street Journal and The Guardian.
Brief in. Deal ID out. Curated in flight.
The brief.
Formats, geographies, devices, targeting, KPIs, flight dates — we shape it with you. A CTR floor and a VCR target are enough to start.
The curated response.
Not a rate card: a contextual site list built for your brief, matched audience segments, search-intent keywords drawn from live Google and Bing search data, bid guidance, and inventory volume estimates per format — so you know what the deal holds before you activate it.
The deal IDs — live within 3–5 business days of the brief.
Delivered into your DSP seat — any major seat, no integration or dev work — as always-on deals or scoped to the campaign window.
Active Curation™ while it runs.
The deal is re-curated in flight against your KPIs: domains that underperform leave, avails that perform arrive, viewability and completion hold the bar you set.
The report.
Performance and insight at deal level, readable — and the next brief starts from what this one learned.
Context, audience, intent.
Placement by what the page actually is — domains and sub-domains classified into 321 categories, no cookies required.
Third-party segments from providers including Peer39, Comscore, Experian, Nielsen, Eyeota and Lotame — plus media-owner first-party data from premium publishers.
Live consumer search behaviour connected by API — the strongest purchase signal on the open web, applied to curated inventory.
Most briefs blend all three — the curated response shows you the volume behind each. One curation layer across every channel:
Every deal passes Multilocal's Media Quality Index — IVT, viewability, context and consent signals integrated, low-quality supply filtered before you ever bid on it. Reporting is unified, deal-level and readable.
The numbers behind the partnership.
On curated campaigns — with 100% of campaign KPIs met across the portfolio.
0.10% → 0.24%, with CPMs down 25% — Multilocal case study.
KPI attainment up 15 points, CPC down 24% — affluent audiences in the UK, Germany and France.
Incremental revenue lifts seen by publishers in the curated marketplaces — the same mechanism, both directions.
The quiet side-effect — most of programmatic's waste is also its carbon. Multilocal's CarbonSmart™ deals cut the unnecessary bid requests out of the path and package the rest into PMPs, measured per campaign and reported to your inbox, at no additional fee. If your brand has a sustainability line to answer to, this is where it gets easier.
All figures: Multilocal's published results and case studies.
Asked before the brief.
"Which DSPs can activate the deals?"
"Who is Multilocal?"
"How fast from brief to live?"
"How is this priced?"
"Can curated deals include APH's own inventory?"
Send the RFP. Keep your seat.
Formats, markets, KPIs — we'll come back with the site lists, segments, volumes and bid guidance that would go into your deal, live within the week.
RFP received.
We'll shape it with you and come back with the curated response — site lists, segments, volumes and bid guidance, before anything goes live.