Partnerships · Rakuten TV

One button on 150 million remotes in Europe. Ours to sell in Türkiye.

Rakuten TV ships preinstalled — with its own button on Samsung, LG, Philips and Hisense remotes — across 43 European territories. For Turkish brands and agencies, we are the exclusive sales partner. One brief covers the continent.

The recordRakuten TV
Households reachedacross 43 European territories — Rakuten150M+
A dedicated remote buttonSamsung, LG, Philips and HisenseBuilt in
Free on-demand titlesplus 500+ FAST channels10,000+
Exclusive sales partner, Türkiyerepresenting Rakuten TV since 2024Exclusive

One brief covers the continent — pricing and avails per market.

The distribution nobody else has

Most apps have to be found. This one is already there.

Rakuten TV is preinstalled on Europe's smart TVs, with its own physical button on Samsung, LG, Philips and Hisense remotes. That's what 150 million households across 43 territories actually means: your campaign sits one hardware press away, in the biggest European markets and the long tail no single-country buy ever reaches. In 2026 the platform also joined BARB, the UK's gold-standard TV measurement — streaming reach, audited like television.

PreinstalledA button on 4 major TV brands43 territories, one buyBARB-audited · UK
The content your brand sits inside

Free, ad-supported — and 4K now rides along.

The catalogue
10,000+ titles

Movies, series and documentaries.

Hollywood and local, free and ad-supported — with 4K now in the free tier.

FAST channels
500+

From Red Bull TV to Vevo.

500+ linear streaming channels — about 120 of them Rakuten's own — always on, always brand-adjacent.

Rakuten Stories

Sport as premium storytelling.

The documentary strand — Iniesta, Sadio Mané — and sport-themed content moments around the calendar's big tournaments, bookable as targeting windows for campaigns that ride the season.

Andrés Iniesta: The Unexpected Hero — official key art Made in Senegal — official key art
The advertising

Instream, homescreen, sponsorship — bought your way.

CTVision+ instream
Pre & mid-roll

Inside films, series and FAST channels.

Premium instream video — sound-on, full-screen, the living-room standard.

Homescreen ownership
Ranked most effective

The screen every viewer passes through.

Billboard, screensaver and pause-ad placements — in Rakuten's June 2026 marketer research, homescreen formats ranked the most effective CTV placement, and two-thirds of surveyed marketers plan to increase homescreen investment.

Sponsorships
Per brief

Branded content and channel-level presence.

Scoped against the brief — from single titles to channel takeovers.

The buy
Any major seat

Programmatic or managed insertion orders.

Programmatic guaranteed and PMP deals through every major SSP and DSP — The Trade Desk, DV360-compatible, Magnite, PubMatic and more — with per-market pricing and avails returned against your brief.

Verified by third parties

Measured by names your auditors know.

Samba TV · reach & frequency AudienceProject · reach & frequency IAS · brand safety HUMAN · fraud BARB · UK
The relationship

For Türkiye, the mandate is exclusive.

APH has represented Rakuten TV since 2024, under a reseller agreement renewed annually — and for Turkish brands and agencies the mandate is exclusive: Rakuten TV campaigns from Türkiye run through this desk. The company you'd be keeping: Rakuten's advertiser roster includes Audi, Nestlé and P&G, working through every major agency group. It's part of the same premium CTV practice that sells Prime Video, Netflix, STARZ ON and OSNtv — one negotiation, whichever platforms the plan calls for.

Questions, answered

Asked before every first brief.

What does "exclusive" mean here?
For Turkish brands and agencies, Rakuten TV advertising is bought through APH — we hold the exclusive sales mandate.
Which markets can we buy?
Any of the 43 European territories, individually or bundled — pricing and avails come back per market, against your brief.
Is there live sport?
Rakuten TV's sport is premium documentary and sport-themed content, not live rights — we'll tell you that plainly, and build tournament-season targeting around the content that is there.
How do we get campaign-ready?
Send the brief or forward your RFP; proposal back with per-market pricing and avails, campaigns typically live in 2–5 business days.
Can Rakuten TV sit in a wider CTV plan?
One insertion order can span every streamer we sell.
Send us your brief

Europe's living rooms, one button — and one brief — away.

Markets, lengths, dates — or the RFP you already have. We'll return Rakuten TV pricing and avails per market, usually within the week.

Attach the RFP · optional · pdf, docx, pptx, xlsx

Rakuten TV pricing and avails come back per market — usually within the week.

Prefer email? sales@archonph.com