Partnerships · Microsoft Advertising

Microsoft Advertising, end to end.

Bing search, the Microsoft Audience Network and LinkedIn-powered audiences — one full-funnel platform, planned and run by the Channel Partner behind 80+ brands.

The recordMicrosoft
Work across Microsoft propertiesa decade of it — and the Xandr years before10+ yrs
Channel Partnerat Microsoft's invitation2024
Brands running with usglobal names, leading local advertisers80+
The practice todaysame team, same campaigns, same accountabilityLive

Managed end to end, or strategy and market support around your own seat.

The platform, briefly

An ecosystem of a billion people — thriving.

Microsoft Advertising connects advertisers with about one billion people across 187 markets — and the parts are built to work together:

Bing search
The second engine

The search intent most plans overlook.

The clear second search engine in most Western markets — up to ~40% of desktop search in North America. Same purchase intent, thinner competition.

Microsoft Audience Network
Native reach

MSN, Outlook, Edge — and 1,500+ premium publishers.

Native placements across Microsoft's own properties, powered by first-party intent data from the ecosystem itself.

LinkedIn signals
B2B precision

Job seniority in ten levels — CXO to entry.

LinkedIn's professional signals inside Search and Audience campaigns — targeting no other ad platform carries.

One system
Full funnel

Search converts what the Audience Network builds.

The platform is at its best run as one system — that's how we plan it, with the mix tuned per market.

Where search is going

The first ad surface of the AI-search era.

Microsoft is already selling ads inside Copilot — and its published early data reads like a head start per Microsoft ↗:

+73%
click-through rate in conversational AI
+16%
stronger conversion rates
⅓ shorter
customer journeys
+53%
purchases within 30 minutes

Showroom ads and AI Max are in pilot; Performance Max already delivers 39% higher conversion rates than standard shopping campaigns per Microsoft ↗.
Brands that establish their Microsoft practice now will be standing where search is moving — with a partner already inside.

The practice

44x ROAS is not a typo.

The book

80+ brands run Microsoft with us.

Global names like Turkish Airlines alongside leading local advertisers — full funnel, search and audience together.

The method

The mix is tuned per market.

Search-led where Bing runs deepest, Audience Network‑led where it outperforms — decided by results, shown before you spend.

The pattern, in our market

44x ROAS. 82% lower CPC.

The Pegasus Airlines case (2024 — 44x ROAS on search, 33x within five months of PMAX) and the Akbank case (82% lower CPC) both come from our market — Microsoft-published, not ours.

Travel — our home category, worldwide · Microsoft-published cases

Single-advertiser results, per Microsoft's case studies — but the pattern is hard to miss.

The relationship

Invited in 2024 — earned over a decade.

Microsoft invited us to become a Channel Partner in 2024 — an invitation earned through a decade of work across Microsoft properties and the Xandr years before that. Since 2026, Microsoft Advertising sales in the region are consolidated under Microsoft's exclusive regional sales house, InMobi, and our practice continues within that structure — unchanged for our clients: same team, same campaigns, same accountability.

Questions, answered

What advertisers ask us first.

What does Microsoft add to our media mix?
An incremental, high-value audience — by Microsoft's measurement, 122 million people on Microsoft properties aren't on Google — with buying power 21% above the average searcher.
Managed, or our own seat?
Either. Most brands start managed; agencies with in-house teams keep the seat and use us for the market mix.
Where do we start?
With your category and markets — we'll bring back the search/Audience Network split we'd run, with Microsoft's market numbers behind it.
Contact

Talk to our team.

Tell us what you're working on — we'll come back with how we'd run it, and the numbers behind it.