Partnerships · Netflix

The screen where it all began, on your media plan.

250M+ monthly viewers on Netflix's ad tier (per Netflix, May 2026) — watching Stranger Things, Squid Game, live NFL and WWE. For your international campaigns, it's one brief away.

The recordNetflix
Ad-tier monthly activesworldwide — per Netflix, May 2026250M+
Watch weeklythe audience shows up80%+
18–34 viewersmore than any US broadcast or cable network — per NetflixMost
Selling Netflix advertisingunder a partnership agreementSince 2023

Not open in Türkiye — we say that plainly. What we sell is the rest of the map.

The audience

The fastest-scaling audience in premium streaming.

Netflix's ad-supported tier reached 94M monthly actives in May 2025, 190M by November, 250M+ by May 2026 ↗. It's an audience that shows up — 80%+ watch weekly, ~60% of new sign-ups in ad markets now choose the ads plan — and one that skews young: more 18–34 viewers than any US broadcast or cable network. By Netflix's own measurement, roughly 44% of the viewers its ads reach don't see the same ad anywhere else — reach the rest of the plan can't duplicate.

94MMay 2025
190MNov 2025
250M+May 2026
80%+ watch weekly~60% of new sign-ups pick the ads plan44% unduplicated reach
The content your brand sits inside

The shows that set the cultural calendar.

Stranger Things' final season, Squid Game, Wednesday, Bridgerton, One Piece — plus the strongest non-English slate in streaming, including a growing Turkish shelf: a new season of Ethos (Bir Başkadır), the adaptation of Orhan Pamuk's The Museum of Innocence, and Another Self — Turkish stories that travel across MENA, the Balkans and Latin America.

Stranger Things — official key art
Stranger Things
Squid Game — official key art
Squid Game
Wednesday — official key art
Wednesday
Bridgerton — official key art
Bridgerton
One Piece — official key art
One Piece
Ethos (Bir Başkadır) — official key art
Ethos · Bir Başkadır
Another Self — official key art
Another Self

For a Türkiye-based global brand, your international audience may already be watching something from home.
Titles per Netflix's published slate; lineups evolve — ask us what's booking now.

Live, at record scale

Appointment nights, measured stream by stream.

NFL Christmas Gameday on Netflix
The NFL on Christmas
30M+

Global viewers per game.

Netflix's 2025 double-header average — Lions–Vikings became the most-streamed NFL game in US history (per Netflix/Nielsen).

WWE Monday Night Raw on Netflix
WWE Monday Night Raw
340M

Viewing hours in year one.

Exclusive on Netflix under a ten-year deal.

Paul vs Tyson on Netflix
Boxing that breaks records
108M

Live viewers for Paul–Tyson.

The most-streamed sporting event ever; Taylor–Serrano 3 was 2025's most-watched women's sporting event.

FIFA Women's World Cup 2027 · exclusive US & Canada rights
Formats and measurement

Measured like digital, watched like television.

Formats
2026: AI modular

From standard spots to show-world creative.

Standard spots, pause ads, binge ads, title sponsorships and live-event ads — and from 2026, Netflix's generative-AI modular formats that pair a brand's creative with the worlds of its shows, plus interactive mid-roll and pause units.

The environment
Sound on

A light ad load, actually watched.

A few minutes per hour (trade-reported) — in a non-skippable, sound-on environment.

Measurement
~4x action rate

Netflix's Ads Suite, plus 50+ partners.

Nielsen, DoubleVerify, IAS, Kantar, Lumen attention measurement, first-party brand lift — and per Netflix and EDO, viewers are ~4x more likely to act after a Netflix ad than on other streamers, ~4.5x vs linear TV.

The buy
Your way

Direct through our partnership, or programmatic.

Netflix Ads Suite, The Trade Desk, DV360 and Amazon DSP paths all live — programmatic guaranteed, private marketplace, or managed insertion orders.

The demand side agrees: 4,000+ advertisers by end-2025, up 70% in a year (per Netflix).

The relationship

Selling it since the ad tier's first era.

We've sold Netflix advertising since 2023 — from the ad tier's first era, when it launched on Microsoft's platform, a door our decade with Microsoft opened naturally. The ad-tech has since moved in-house at Netflix; the work never stopped, and it continues under a partnership agreement. Netflix advertising is not open in Türkiye — we say that plainly — so what we sell is the rest of the map: international campaigns for Türkiye- and Gulf-based global brands, and one regional desk for anyone buying the world.

Questions, answered

Asked before every first brief.

Can we run Netflix ads in Türkiye?
Not yet — the ad plan isn't open in the Turkish market, and we'd rather tell you that than sell around it. For your international markets: yes, and quickly.
How do we get campaign-ready?
Send the brief — markets, audience, flight, KPIs — or forward your existing RFP. Proposal back with availability and pricing, campaigns typically live in 2–5 business days.
Which markets can we buy?
The ad plan's 12 open markets today — the US, UK, Germany, France and Japan among them — with 15 more countries announced from 2027.
Is this an official Netflix partnership?
We work with Netflix under a partnership agreement and have sold its advertising since 2023. We use the words the paperwork supports — that's house policy.
Can Netflix sit in a wider CTV plan?
One insertion order can span Netflix, Prime Video, Rakuten TV, STARZ ON and OSNtv.
Send us your brief

Put the world's biggest screen on the plan.

Markets, audience, KPIs — or the RFP you already have. We'll return Netflix availability, pricing and a launch date, usually within the week.

Attach the RFP · optional · pdf, docx, pptx, xlsx

Netflix availability, pricing and a launch date come back — usually within the week.

Prefer email? sales@archonph.com