The publisher-overlap analysis.
Before the second flight: AMC-based, user-level dedup across the streamers you ran. The next media mix is decided on data, not planner instinct.
Publishers · App & Gaming
Users your classic UA channels can't reach.
As an Amazon Ads Verified Partner, we run app campaigns on Amazon's shopping, streaming and browsing data — the setup behind Rollic Games' US CTV campaign in June 2026 — with your MMP integrated end to end and a 7- or 14-day attribution window. And when the goal is yield, we bring a certified demand line to your waterfall.
The full-funnel loop · CTV → installMMP-measured
The loopyour other channels can't close
CTV awareness. Non-skippable video across the streaming lineup — bought under one frequency cap, measured on unique reach, viewability and CVR.
01
Offer one · UA & Growth
Grow Your User Base
Acquire users with priceless signals based on purchases, streaming and browsing data. On top of that, Amazon DSP offers a unique user base you cannot reach on your conventional channels.
UA and branding, from one signal set.
CPI/CPA-optimized user acquisition and CTV branding campaigns, run on Amazon's shopping, streaming and browsing data.
The branding leg, preciselynon-skippable · measured on unique reach, viewability, CVR
One frequency cap
380MM+ monthly ad-supported users — bought under that single cap, so nobody sees your ad nine times.
01
CTV awareness
Non-skippable, across the lineup above.
02
Your MMP attributes
Install lift and CPI by exposure tier — in your numbers.
03
AMC builds the seed
Exposed-but-not-installed → a seed audience.
04
The DSP retargets
Deep-links, separate caps, tiered creatives.
Performance+ for the conversion work.
Prospecting, remarketing and loyalty variants — your first-party signals × Amazon's.
Measured the way you measure.
Full MMP integration, both directions.
AppsFlyerAdjustKochavaSingular
Gaming audiences and high spenders.
Segmented from real spending behavior — not lookalikes of lookalikes.
For the biggest titles: Brand Innovation Lab.
Custom activations — bespoke Twitch experiences to physical brand moments — scoped case by case.
A separate offer, the other way round
02
Offer two · Monetization
Strengthen Your Monetization
We increase the competition in your waterfall with multiple price levels for each ad format and demand partners that might feel unconventional in the in-app ad ecosystem.
A certified line in your waterfall.
A certified line.
The demand runs under our Google Certified Publishing Partner accounts — the certification Google re-audits annually, held by few teams that also hold the AppLovin Mediation credential.
Your mediation, supported.
You add us as a demand source; our team handles setup with yours. No SDK work.
AppLovin MAXironSource LevelPlay+ other leading platforms
Reporting your way.
Natively inside MAX, in Looker Studio dashboards, or over API into your own MMP — your preference, not ours.
An honest role.
We join your waterfall as a demand source — a bounded, incremental line alongside what you already run. We'd rather say that plainly than promise what a line item can't do.
The larger value is the team behind the line: the same people run the Google side of app monetization for publishers at enterprise scale. Our AppLovin partnership →
Who's already here
Studios that check their partners' work.
20+
App & gaming publishers
Rollic Games
3 years
Supersonic
3 years
AppLovin Studios
now Tripledot Studios
Voodoo
Lion Studios
Fugo Games
YOLO Games
Leap Games
Hideseek Games
YSO Corp
Matchingham Games
Play Ducky
Appcentral
Unico StudioStudios at this level re-evaluate their partners constantly. The tenure is the review.
Objections, answered
Asked by every UA and monetization team.
"Our UA team runs everything in-house. Does this fit?"
Yes — that's the default here: we open an Amazon DSP seat for your team, and your team runs it. We stay around the seat as much or as little as you want — setup, strategy, market support — but the keys are yours.
"How is UA measured?"
Through your MMP — AppsFlyer, Adjust, Kochava and Singular among the integrated partners: installs and in-app events flow to Amazon's bidding in real time, optimization runs on CPI, CPA or ROAS, attribution on a 7- or 14-day window.
"Do we need to sell on Amazon to use its ads?"
No. The DSP buys on and off Amazon regardless — a game studio with no storefront runs on the same signals and the same supply.
"Which mediation platforms do you support?"
AppLovin MAX, ironSource LevelPlay and other leading platforms. Tell us yours in the form — it's the first thing we check.
"What does waterfall integration take?"
You add us as a demand source in your mediation; our team handles setup with yours. No SDK work, no new tooling.
"Will it disturb our existing setup?"
No — the line is incremental. Everything you run keeps running; we compete for what we're worth.
"Where do we see the numbers?"
Your call: natively inside MAX, Looker Studio dashboards, or API into your own reporting.
Start with scale and stack.
Two minutes in the form: your scale, your mediation platform, and the goal — growth or yield. The right desk answers within one business day.
Stack received.
The right desk — growth or yield — will answer within one business day.