Certified by Google. Chosen by Microsoft. Verified by Amazon.
Archon Programmatic House has run programmatic & direct monetization since 2015 — for publishers who want their inventory earning what it's worth, and for brands and agencies buying into inventory few others can offer.
Access the platforms certify. Results the numbers defend.
APH was founded in Istanbul in 2015 by Hamit and Emre Tümer — and became a Google MCM partner — SPM, as the program was called then — the same year. Emre came up through advertising the long way: digital from its early days, television before that. Hamit's route ran through digital advertising, e-commerce and corporate finance — the disciplines where numbers either hold or they don't.
The conviction behind the company hasn't changed since: most publishers earn less than they should — not because they're careless, but because monetization has grown more complex than any in-house team can reasonably track, and premium inventory rarely gets the direct-sales attention it deserves. Closing both gaps is the job. A year in, that meant walking into MSN with a claim worth testing; a decade later it means 40+ people running monetization, direct sales and campaigns across five continents — work that has spanned 100+ enterprise publishers along the way.
Four habits, kept for a decade.
Depth over defaults.
A GPT tag in your HTML is a starting line, not a finish line. Real yield lives in the layers most setups never touch — raw bid data, price-floor science, identity done properly. That's where we work.
Proof over promises.
We'd rather measure than promise: every number we publish has a source, and every product page says plainly what's live and what isn't. The market's verdict on that habit: every publisher that has joined us has stayed beyond a year, and the average partnership now runs past four.
Built, not bought.
When the tool we need doesn't exist, our own team builds it. That's not a slogan — it's a product line.
Direct sales, done properly.
Our sales teams in Istanbul and the UAE sell publishers' premium inventory the way it deserves — negotiated, packaged, and bundled with valuable data where the campaign calls for it. The streamers chose us as their sales house for exactly this.
The names stay. That's the track record.
Behind the network: 20+ SSP partnerships — Xandr, PubMatic and Magnite among them.
Ad tech we build ourselves.
Most monetization houses operate other people's technology. We do that too — and then build what's missing:
Archon Cortex
Our yield engine: price floors retuned twice a week on raw bid-level data, running across the network since April 2026.
The page →
Archon Unity
The reinvented ad slot: real-time data turned into inventory. Alpha measured ~30% uplift; beta live July 2026.
The page →
Archon Genesis
Readiness for the AI-search era: making publishers citable, and paid, by answer engines. In development.
The page →
Publishers on our network get each of these first — that's the point of building them.
Eleven years, in the milestones that can be checked.
Founded in Istanbul; Google MCM partner (then called Scaled Partner Management) the same year.
The MSN relationship begins with pilots in Türkiye and Kuwait — and APH becomes the first publisher network in Google's DFP First Look beta.
Google publishes a case study on our programmatic direct work — PMP volume +50%, eCPM +40% — and invites Hamit to Google Munich to present the work to German publishers at an official Google event.Google-published; DFP is now Google Ad Manager.
Our UAE company opens; second Google MCM partnership.
The Multilocal curation partnership is signed — years before curation became the industry's favorite word.
Transfermarkt joins the network.
Google Certified Publishing Partner — both accounts upgraded. Archon Unity's first alpha measures ~30% uplift on 300M+ ad requests.
Microsoft Channel Partner, at Microsoft's invitation, on the strength of the MSN work. Registered TCF vendor with IAB Europe and IAB Canada. The premium CTV sales house takes shape: Rakuten TV and STARZ ON representation begins.
APH represents 20+ app publishers, including Rollic Games, Supersonic and AppLovin Studios — now Tripledot Studios.
The partner year: Archon Cortex launches (April), Amazon Ads Verified Partner (March), Prime Video advertising opens in Türkiye with APH selling from day one (June), Archon Unity beta (July).
Building for the AI era.
The web is changing faster than it has in a decade — AI answer engines, signal loss, new identity standards. We're building for it rather than watching it: Archon Unity turns unsold — remnant — ads into interactions and new ad inventory, Archon Genesis prepares publishers for the traffic that arrives through answers instead of links. The habits stay the same: test the assumption, measure the result, publish what holds.
Istanbul and the UAE. Both directions.
Headquartered in Istanbul, with our UAE company carrying the Gulf and global side since 2018. A team of 40+ across ad operations, engineering, direct sales and account management — serving global publishers entering our markets and local publishers and advertisers going global.
Two good ways to meet us.
If you're a publisher, the free yield audit is the natural first step — it's yours to keep, whatever you decide.
Get a free yield audit →If you're a brand or an agency, we'd be glad to hear what you're planning — a short brief is usually enough to show what we can add.
Talk to our team