The Gulf's most exclusive living rooms, now addressable.
OSNtv is where MENA's premium households watch HBO day-and-date with the US — and since late 2024, its live channels carry addressable advertising: digital-grade targeting, almost no clutter, no skipping.
Managed IOs or programmatic deals — tentpole sponsorship conversations welcome.
The audience money can't usually reach.
OSNtv's proposition to advertisers starts with who's watching: Nielsen research cited by OSN shows its satellite households carry above-average disposable income — and are hard to reach through free-to-air TV or other streaming. It's the GCC's premium mix: nationals and affluent expats, concentrated in the UAE and Saudi Arabia, in the living room with the sound on. If the brief says "premium households," this is the shortest route to them.
Appointment television still exists — it lives here.
OSNtv is the exclusive home of HBO in MENA — day-and-date with the US: House of the Dragon, The Last of Us, the full prestige catalogue, plus NBCUniversal and Sky programming and a growing slate of regional originals. The pull is measurable: House of the Dragon's latest season delivered the platform's most-watched single day on record (per OSN's published data).
Titles per the platform's current lineup — ask us what's booking now.
Broadcast premium, digital accountability.
Launched December 2024.
Live in the UAE and Saudi Arabia and expanding across the GCC and Egypt: audience targeting, programmatic capability and granular reporting on broadcast inventory.
Share of voice, restored.
Low ad loads and no ad-skipping mean each spot holds a share of voice linear TV stopped offering years ago.
Managed, or programmatic.
Managed insertion orders through our team, or programmatic deals — tentpole sponsorship conversations welcome.
One desk, every streamer we sell.
OSNtv is part of our premium CTV desk alongside Prime Video, Netflix, Rakuten TV and STARZ ON — one negotiation, whichever platforms the plan calls for. Send the markets and the audience; we'll return what OSNtv can add and what it pairs best with.
Asked before every first brief.
Which markets can we buy?
What makes it addressable if it's satellite TV?
How do we get campaign-ready?
Can OSNtv sit in a wider CTV plan?
Premium households, addressed by name.
Markets, audience, KPIs — or the RFP you already have. We'll return availability, pricing and a launch date, usually within the week.
Received.
We'll return Netflix availability, pricing and a launch date, usually within the week.
Prefer email? sales@archonph.com