What we walked into01The starting point
LOG.com.tr was mid-transition from print magazine to fully online. The readership was loyal. The video was not earning what it should, and the watching experience did not deserve the content — the player technology could not keep up with modern programmatic demand.
The player is the upstream gate of video revenue.
What we did02The work
- 01The APH player, deployed and tuned
A/B tests showed immediate gains in watch time, completed ad views, time on site, cost-per-view and demand.
- 02Standards done properly
Tailored to Google policy, VAST and IMA SDK requirements — the plumbing that decides which demand can even bid.
- 03Ad injection, calibrated from the data
As views accumulated, injection ratios were optimized. Enough ads to earn, never enough to drive the reader away.
- 04Premium sales aligned
Pricing and direct-sales strategy adjusted to keep ad intensity optimal while the revenue stream grew.
What happened03The result
A 50% uplift in CPM and overall video revenue within six months — on a site whose audience stayed loyal through the transition. Eight years later, LOG is still with us.