Amazon Prime opened its doors to the ad-supported audience in Türkiye with Archon.
315M+ ad-supported viewers a month worldwide (per Amazon) — watching top Prime Originals — and since June 2026, the Turkish audience is in the room. We broke the global launch record with 17 brands.
Beyond Amazon's own team, the only sales partner in the market.
The largest audience in premium streaming.
Prime Video's ad-supported audience is the largest in premium streaming: 315M+ average monthly viewers worldwide (per Amazon, Nov 2025 — up roughly 60% in eighteen months) and 130M+ in the US. And it's an audience with wallets attached: per Amazon, 88% of Prime Video viewers have shopped on Amazon — which is why campaigns here can target and measure on real purchase signals, not panel guesses. Advertising runs in 16 countries today, with Türkiye, Belgium, Denmark and Norway added in 2026.
Appointment television — not background inventory.
Current global tentpoles include The Boys, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Wheel of Time, The Summer I Turned Pretty and Beast Games — with a 2026 slate that adds Spider-Noir (Marvel, Nicolas Cage), Mike Flanagan's Carrie, and Elle, the Legally Blonde prequel.
Behind them sits Amazon MGM's film pipeline — the studio now developing the next James Bond.
Titles per Amazon's published 2026 slate; lineups evolve — ask us what's booking now.
The games moved here — the audiences followed.
The most-streamed NFL game in history.
January's Wild Card game — and the 2025 season averaged 15.3M viewers, +16% year over year, its most-watched ever (per Amazon).
Europe viewership, year one.
An 11-year global deal from 2025–26, rights across 200+ countries; global viewership +28%, median viewer age 46.9 — nearly a decade younger than linear's.
Germany and Italy join the map.
Top-pick matches in the UK and Ireland today, expanding to Germany and Italy from 2027–28.
For brands buying Europe and the US from Türkiye, this is reach linear TV can't assemble anymore — bought programmatically, measured stream by stream.
Sound on, full screen — and shoppable from the couch.
Streaming TV spots.
Sound-on, full-screen, inside the shows above — a few minutes of ads per hour, a fraction of linear's load (trade-reported).
Shoppable carousel ads.
Viewers browse and add to cart from the couch, with the remote — the show pauses itself while they do.
Interactive pause ads.
Your brand appears when the viewer chooses to stop — including an AI-matched contextual version.
Brand trivia ads.
Branded moments with rewards built in. Per Amazon, brands using its interactive Streaming TV formats have seen +30% brand awareness, +28% purchase intent and +36% orders.
Format availability varies by market — we'll confirm what's live for Türkiye on your brief.
Amazon-published cases, not projections.
Impressions, at 40% lower eCPM.
+500% branded searches, and 97% incremental reach over display-only.
Streaming TV's share of new-to-brand purchases.
Run with DSP and sponsored ads together, purchase likelihood rose +233% vs sponsored alone.
Brand-perception lift vs category norms.
Outperforming Kantar category norms — and across Amazon's own meta-analysis, display + video together drive 2.2x the brand awareness of video alone.
Measurement runs on Amazon's rails: Brand Lift studies and Amazon Marketing Cloud, tied to the same purchase signals the targeting uses.
Asked before every first brief.
How do we get campaign-ready?
Who are we buying from?
Can we buy beyond Türkiye?
Can Prime sit in a wider CTV plan?
What does it cost?
The room is open. Take the brief in.
Audience, markets, KPIs — or simply forward the RFP you already have. We'll return availability, pricing and a launch date, usually within the week.
Received.
We'll return availability, pricing and a launch date, usually within the week.
Prefer email? sales@archonph.com