Content licensingDirect salesDistribution strategyAd format designRevenue modelling
A content format with no ad market. Ten days later, the revenue goal was beaten by 200%.
Revenue goal exceeded by 200% · 40M+ views · ten days, ten episodes
APHArchon Programmatic House·2 min read
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The 60-second version
İki Dakika Creative House came to us with an original: television series in vertical video, two-minute episodes, built for the phone. The content was theirs and it was good. What did not exist was a revenue model, an ad format or a distribution strategy — and that is the part we were there for.
200%Revenue above goalExceeded, not met
2New titlesCommissioned on the result
40MViewsThe audience the format earned
1.3MHours watchedAcross all platforms
Outcome: The initial revenue goal was exceeded by 200%. That commercial result — not the view count — is what kick-started production of two new titles in the same format.
This is the launch story, covering the engagement from 2024. The representation agreement ended in 2026 and this page makes no claim about the current relationship.
What we walked into01The idea nobody had monetized
Television series in vertical video — two-minute episodes, hundred-episode seasons, built for the phone. The content was strong and the audience was obvious. What did not exist was a distribution strategy, a revenue model, or an ad format designed for any of it.
New formats do not come with markets attached.
What we did02The work
01
Distribution engineered for the format
Across the platforms where vertical actually lives — YouTube Shorts, Instagram, TikTok — built for virality and scale.
02
Revenue before the season aired
We took the inventory to the buy side early. Brands from banking, apparel and food committed serious budgets before the first ten episodes were published.
03
Ad formats invented for the format
A mobile notification embedded inside the video, and full vertical ad videos between episodes — native to the viewing habit instead of interrupting it.
What happened03The result
The initial revenue goal was exceeded by 200% — and the commercial result kick-started production of two more titles in the same format.
The audience the format earned, across all platforms in the first ten days and ten episodes: 40 million+ views, 1.3 million hours watched, one million+ likes and 15,000+ comments. The reach was the client’s achievement. Turning it into revenue before a single episode aired was ours.
Exhibit 1 · reportedWhat the launch was sold for, against what it returned.The goal was set before the format had a market. It was beaten three times over.Reported by APH from the İki Dakika launch engagement, 2024. Indexed to the revenue goal.
