Resources · FAQ

Frequently asked questions.

The short answers: what APH is, its Google, Microsoft and Amazon certifications, how publisher monetization and the free yield audit work, what brands can buy across five streaming platforms, and the Archon product stack.

01

The company

A digital advertising network founded in 2015, headquartered in Istanbul with a second company in the UAE. It manages 40B+ ad requests a month across 80+ markets, works with 100+ enterprise publishers, and builds its own ad technology — Archon Unity, Archon Cortex and Archon Genesis.

Google Certified Publishing Partner (since 2023, on both of its MCM accounts — partners since 2015 and 2018), Microsoft Advertising partner (2024, at Microsoft's invitation), Amazon Ads Verified Partner (2026), AppLovin Mediation partner — one of the few GCPPs that holds both — and registered TCF vendor with IAB Europe and IAB Canada.

Headquarters in Istanbul, Türkiye, with a second company in the UAE — working across time zones that overlap Europe, the Gulf and most of Asia.

Through the short form at /company/contact — it routes your inquiry to the team that handles it, and a person replies within one business day.

Openings are posted on the APH LinkedIn page; spontaneous applications and internships are open year-round at /company/careers.

02

For publishers

Under Google Certified Publishing Partner accounts: Google Ad Manager 360 access, both MCM working models, header bidding, PPID identity work, and Archon Cortex retuning price floors twice a week on bid-level auction data. → Web publishers

A real deliverable, not a sales call: APH reads your monetization stack and comes back with what it would change and what that's worth — shown with measurements, before anything is committed.

No. Manage Inventory keeps the console yours; Manage Account hands APH the operations. Both are reversible decisions, agreed at onboarding.

Typically 7–10 days, with APH's team handling Google's approval process.

Every publisher that has joined has stayed beyond a year, and the average partnership now runs past four years.

Two ways: growth — user-acquisition and CTV branding campaigns through Amazon DSP, with the publisher's MMP integrated on a 7- or 14-day attribution window — and monetization, a certified demand line added to the mediation waterfall (AppLovin MAX, ironSource LevelPlay and other leading platforms). → App & gaming

Video first: Archon Flash SSP, measured at 15–20% higher video yield on web video inventory — plus access to Google's AdX for Games beta, measured at 20–25% higher fill than standard AdX across our publishers. APH works only with legitimate gaming studios, publishers and distributors. → HTML5 gaming

Yes — sales-house representation is the offer: the same direct sales teams that sell Amazon Prime Video, Netflix, Rakuten TV, STARZ ON and OSNtv inventory, from Istanbul and the UAE. → CTV & video publishers

03

For brands & agencies

Five global streaming platforms — Amazon Prime Video, Netflix, Rakuten TV, STARZ ON and OSNtv — bookable on a single insertion order, with campaigns typically live in 2–5 business days. → CTV inventory

Yes — since June 2026, and APH has sold it from day one: 17 brands live at launch, 30+ campaigns completed since. → Amazon Prime partnership

Bing search, the Microsoft Audience Network and LinkedIn-powered audiences — one full-funnel platform, planned and run by the partner behind 80+ brands. → Microsoft Advertising

The Amazon DSP with Brand+ and Performance+, streaming TV including Prime Video, Sponsored ads for sellers on Amazon, and app UA with MMP integration — managed, or in a seat of your own. → Amazon Ads

First-party publisher data packaged into curated deals with Multilocal, reachable through the buyer's own DSP — a curated deal plan comes back within 3–5 business days. → Curation

04

The products

APH's yield engine: price floors retuned twice a week on raw bid-level auction data, live across the network since April 2026. → Archon Cortex

The reinvented ad slot — it turns unsold, remnant ads into interactions and new ad inventory. Alpha measured ~30% uplift; in beta since July 2026. → Archon Unity

The video SSP APH operates: VAST-tag integration, video-specialist demand, measured 15–20% higher video yield on web video inventory — live in production. → Archon Flash SSP

Readiness for the AI-search era: making publishers citable, and paid, by answer engines. In development, with a waitlist. → Archon Genesis

The question that isn't here.

Ask it right here — it lands with the team that can actually answer, within one business day.

Read by a person, not a queue — first response within one business day.