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Amazon Ads · Verified Partner

The DSP that taps into streaming, purchases and browsing.

Amazon's advertising runs on the world's richest purchase signals — shopping, streaming and browsing — behind campaigns from Twitch to Prime Video to the open web. As a Verified Partner, we run it for you as a managed service, or set you up with a seat of your own.

Talk to our team What you can run →
Verified Partner · 2026· Managed or your own seat· On + off Amazon
The signal stackLive
Shoppingwhat people search, buy and rebuy
StreamingPrime Video · Twitch · streaming TV
Browsingon Amazon and across the open web
Brand+ · awareness & engagement Performance+ · CPA & ROAS

Amazon's first-party signals, joined with yours — campaigns on and off Amazon, whether or not you sell there.

The flagship · Amazon DSP

Every premium screen, buying on what people actually do.

The Amazon DSP reaches a 275M+ monthly ad-supported audience in the US alone, buying on and off Amazon whether or not you sell there — and through 2025 it became, per Amazon, the only place with every premium streaming TV service in one buy.

275M+
Monthly US audience

Ad-supported reach on trillions of browsing, streaming and purchasing signals — Amazon, 2025.

+34% ROAS · −68% CPA
Performance+ · published

Up to +34% ROAS for sellers, 68% CPA improvement for off-Amazon advertisers — now open to all advertisers in 31+ countries. Per Amazon, unBoxed 2025.

+64%
Purchases with Brand+

Against non-Brand+ tactics, with +71% detail-page views behind it. Per Amazon, unBoxed 2025.

Prime VideoTwitchNetflixDisneyRokuSpotifySiriusXM

All through one DSP — including the Roku partnership's ~80M US households, the largest authenticated CTV footprint (Comscore). Measured in Amazon Marketing Cloud, the clean room now free for every Sponsored Ads advertiser, no SQL required. Behind it all: an ads business past $68B in 2025, growing 22% a year.

Who this page is for

Come as a brand, an agency, or an app studio.

Brands

Full-funnel on Amazon's audiences.

On and off Amazon — whether or not you sell there. Awareness to conversion on shopping, streaming and browsing signals.

Agencies

A Verified Partner desk for your clients.

Seat access, campaign operations, or both — plugged into your planning, reported the way your clients read.

App & gaming publishers

UA the usual channels never reach.

User acquisition and awareness on Amazon's audiences. We ran a CTV awareness campaign in the US for Rollic Games in June 2026 through this exact setup.

What you can run

The whole Amazon stack, working as one.

Amazon DSP

Brand+ and Performance+.

Amazon's AI campaign tiers: Brand+ for awareness and engagement, Performance+ for conversion goals (CPA, ROAS) — prospecting, remarketing and loyalty variants, trained on your first-party signals combined with Amazon's shopping, streaming and browsing data.

Streaming TV & video

Prime Video included.

High-impact CTV and online video through the DSP — Prime Video, Twitch and premium third-party inventory.

For sellers on Amazon

The Sponsored trio.

Sponsored Products, Sponsored Brands, Sponsored Display — the retail-search layer, from launch ASINs to branded-keyword share of voice.

Mobile app campaigns

UA with full MMP integration.

CPI/CPA-optimized user acquisition — AppsFlyer, Adjust, Kochava and Singular among the supported partners. Your app's real-time events feed Amazon DSP's bidding and reporting, both directions.

Custom activations

Brand Innovation Lab.

From custom Twitch experiences to physical brand moments — scoped case by case.

Selling on Amazon? The sequence matters
Phase 1Store visibility→ Phase 2The Sponsored trio→ Phase 3DSP full-funnel→ Closing the loopAmazon Marketing Cloud

Each phase feeds audiences to the next, measured in New-to-Brand rate and ROAS. Amazon's own data makes a strong case for running the stack together rather than piecemeal — ask us for the number in the room.

Proof

Not a pitch — a track record.

Verified Partner
Amazon Ads · 2026

Announced 2026 — campaign operations under Amazon's partner verification.

Rollic Games
CTV awareness · United States

Awareness CTV campaign in the United States, June 2026 — app-publisher UA through this exact desk.

Prime Video CTV
Sell side · Türkiye

The same desk sells our Amazon Prime Video CTV inventory in Türkiye — we work both sides of Amazon's ecosystem daily.

Fiverr · Vodafone · PepsiCo · Eti
The published pattern

Amazon's own published cases show the pattern we run — brands beating their goals on Amazon's signals.

Named brand results: Amazon's published case studies.

Objections, answered

Asked before the first call.

"We already run two DSPs. Why Amazon?"
The signal. Amazon's data is purchase behavior — shopping, streaming, browsing — not proxies. For categories where buying intent matters, it's a different instrument, not a duplicate.
"Do we need to sell on Amazon to use the DSP?"
No. The DSP buys on and off Amazon regardless. If you do sell there, the Sponsored layer and the endemic playbook stack on top.
"What are Brand+ and Performance+?"
Amazon's AI campaign products: you set the goal (awareness / CPA / ROAS), connect your signals, and the predictive models do the audience work — with geo and brand-safety controls intact.
"How does app UA measurement work?"
Through your mobile measurement partner — AppsFlyer, Adjust, Kochava and Singular are among those Amazon DSP integrates with: install and in-app event data flows into Amazon's Events Manager in real time, optimization runs on CPI/CPA/ROAS, and reporting is two-way.
"Seat or managed?"
Managed to start, seat when your team is ready — we've done both handovers. The strategy stays with us as long as you want it.
"What does it cost?"
Exactly the same as a direct Amazon relationship — we add nothing. Seat or managed, the structure is told plainly in the first call.

Put Amazon's signals behind the plan.

Brand, agency or app publisher — tell us the goal and the market, and we'll show you what Amazon's signals do for it.

First call covers strategy and cost, plainly — managed service or your own seat, on and off Amazon.