Archon Programmatic House manages more than 40 billion ad requests a month for premium publishers like MSN, Transfermarkt and Rollic Games — and lifts net ad revenue about 25%.
Buying media, not selling it? Talk to our team
Your site, scored across 23 technical perspectives — every gap sized in %.
Illustrative sample. Yours is measured from your live site, no access needed — scorecard in 3 business days, yours to keep.
OSNtv
You've mastered the visible part of programmatic. The revenue you're missing is in the part you can't see — and it gets deeper every year. Our team has spent twenty years in this water. The last eleven of them, we've been APH.
A single line of tag and a few defaults in GAM feel like "done." They're not. The difference between a competent setup and an expert one is the 90% beneath the surface — and that's where 20–30% of your revenue is sitting.
See where the revenue hides →Signal loss, privacy frameworks, identity solutions, AI crawlers rewriting how content gets discovered — every year adds another layer below the waterline. The gap between "set it and forget it" and expert management widens every quarter. Standing still is falling behind.
AI-driven traffic grew 8× faster than human traffic last year. On that curve, 80% by 2028 is a schedule, not a stretch. Is your inventory ready for that?
Cloudflare data, reported by Forbes ↗Q2 2026, year over year. Fewer impressions, each worth more. That is exactly the market where expert management pays — and set-and-forget bleeds.
Ozone data, reported by Digiday ↗Archon Programmatic House manages over 40 billion ad requests a month for premium publishers. We bring the full stack of expert monetization — the visible and the invisible — and the average publisher sees a ~25% net revenue uplift when they join.
Archon CortexThe yield engine · liveArchon Cortex analyzes millions of rows of your real bid data — including the bids you lost — and resets floors per ad unit, country and device, twice a week.
+15–25% on its own
Archon UnityThe reinvented ad slot · betaArchon Unity turns your unsold 20–40% into contextual experiences that lift engagement and yield — one tag, no ad-stack changes.
~30% uplift measured in alpha, 300M+ ad requests
Archon GenesisAEO readiness · in developmentArchon Genesis makes your content machine-readable and citation-ready for answer engines, cuts the hosting cost of bot traffic, and builds toward LLM-bot monetization as payment standards mature.
In development · waitlist openOpen your publisher type, tick anything you'd want us to bring, and submit — the form that follows is four fields long.
Open yours on the left. Everything we'd bring is listed — tick what interests you and submit. No commitment, just a shorter first conversation.
A person from the team that handles your inventory type replies within one business day.
We audit your site from the outside (no access needed) across 23 technical perspectives — auction depth, floors, identity, viewability, video, supply chain, AI-search readiness. You get every score, every gap sized in %, and the total uplift band. Keep it either way.
We take you through the findings and answer anything. No slides recycled from another publisher — it's your data.
When we work together, the audit goes deep: your GAM and Data Transfer data, an implementation playbook, and a revenue forecast in line with your vision.
Keep your ad stack; we layer expertise on top. Revenue share on overall ad revenue, no upfront cost — we earn when you earn.
Floors retuned twice a week, ongoing ad-ops, transparent reporting.
The audit is built for publishers doing 10M+ ad requests a month. Earlier than that? We'll send you the five fixes worth making at your stage — and the number to come back at.
Neither is MSN, and we've run their inventory under Microsoft's Creative Acceptance Policy since 2016. Uplift rarely comes from more slots. We usually keep the count — sometimes cut it — and move the revenue with placement, sizing and timing instead.
With what data? Most in-house floor work runs on won-bid reports. Archon Cortex reconstructs the full landscape from millions of rows of raw bid data — including the bids you lost — and reprices every ad unit, country and device twice a week, validated against holdouts. Same discipline, different altitude.
At enterprise level it usually is — that's table stakes. What's typically left is below the waterline: identity and addressability (PPID, PPS, Secure Signals, EIDs), floor science from lost-bid data, video auction depth, and the unsold tail.
Agreed — that constraint has governed our largest engagement for nine years. For MSN we built a waterfall where Google demand strengthens the mix without ever undercutting direct deals. Your sales house keeps priority; the auction fills around it.
The free audit is measured from your live site, and the deep audit runs on your own Data Transfer and BigQuery bid data. You see the evidence before you commit.
Revenue share on overall ad revenue — no setup fee, no upfront cost, no minimums. The exact split depends on your inventory, and that conversation happens after the audit.
Everything we measure: 23 perspective scores, the gaps, and what each is worth. What it doesn't include is the implementation playbook — the how-to is what you hire us for. We'd rather tell you that here than surprise you on a call.
A free yield audit of your site — 23 perspectives, scored and sized, in your inbox within 3 business days. No obligation, and the findings are yours either way.
Get a free yield audit →