Partnerships · Google

The top division of Google monetization — welcome in.

What this gets you: early access to what Google builds next, a direct line to the Google PMs and the GCPP partner team, Archon Cortex mining your auction data bid by bid — and more.

The recordGoogle
Google MCM partnerthen called Scaled Partner Management2015
Second MCM partnershipthrough our UAE company2018
Google Certified Publishing Partnerboth accounts upgraded2023
Listed in Google's official directoryaudited by Google, not self-declaredLive

Publishers run under these accounts on Google Ad Manager 360 — with both MCM models on the table.

What opens up in your account

The Ad Manager most publishers never get to see.

Your stack stays exactly where it is — the account changes class. Seven things are different the week you onboard, each one aimed at revenue (capabilities per Google's own documentation):

The commercial part
Lower cost

Partnership pricing on serving and data.

Ad serving and Data Transfer run below the list rates a publisher would contract alone — and GAM 360 arrives without the enterprise cost or procurement process. Quiet, but it compounds monthly.

Bid-level data
+15–25% yield

Every winning and losing bid, yours to mine.

Data Transfer logs: price, rejection reason, bidder, deal, device, geography — and Archon Cortex actually mines them, retuning your price floors twice a week on your own auction data. This is where the extra yield hides.

Identity & signals
+15% revenue

Google measured +15% where cookies are gone.

PPID on inventory with no other ID — 15% or more programmatic uplift in Google's own experiments — plus your first-party signals passed to buyers in a form even Google can't read. We run both as standard.

Demand
Higher CPMs

AdX and Authorized Buyers, without your own contract.

Google's premium demand arrives through our accounts — the demand tier most publishers never reach on their own, live against your existing setup.

Access
Days, not tickets

A direct line to the people who build this.

Questions and escalations go to the Google PMs and the GCPP partner team we work with — not into a support queue.

The roadmap
First mover

At the table when Google tests something new.

"Early access to product roadmap and features" — an official GCPP benefit, in Google's own wording. Most recently: new Windows-app inventory.

360-only switches

And the controls that only exist at this tier.

Open Bidding · server-side demand Audience solutions · segments & targeting Video podding & DAI 2× the unified pricing rules Teams · granular access control
You're already on Ad Manager

Keep the keys, or hand them over.

Manage Inventory

Your console stays yours.

You place our tags on your website and gain all privileges of our state-of-the-art ecosystem — the console never leaves your hands.

Manage Account

We run the operations.

We gain access to your Ad Manager and optimize your ad stack end to end — floors, demand, reporting, the daily yield work.

Reversible · agreed at onboarding Live in 7–10 days · we handle Google's approvals Zero-disruption precedent · our whole network, MSN included, migrated without one

The right model depends on your team — we'll tell you honestly which fits.

The story Google tells

Google doesn't just certify us — it cites us.

The published case

Google wrote the case study itself.

PMP volume +50%, eCPM +40% on our programmatic direct work (Google-published, 2017) — then Google flew our co-founder to Munich to present it to German publishers at an official Google event.

The network it trusts

MSN monetizes inside this partnership.

When Google rebuilt its partner program around MCM in 2021, we migrated our entire network — MSN included — without disruption. That network is what your inventory joins.

In the room

Seven partner summits — and the early tables.

A Google partner since 2015, our first year in business; a second partnership through our UAE company since 2018; co-founder Hamit Tümer has sat in seven of Google's annual partner summits.

What it means in practice

The state of the art, certified by Google.

GCPP is Google's top certification for publishing partners — partners it has "carefully reviewed", holds to annual product exams, and lists in its public directory. It's the level at which our stack, our supply discipline and our people are checked — and the level your monetization runs at from day one, with the Google PMs and the GCPP partner team a working relationship, not a logo on a slide.

Carefully reviewed · Google's wording Annual product exams 50,000+ publishers supported by the program · per Google
Questions, answered

Asked before onboarding.

"What does GCPP actually get us?"
In Google's own program materials: early access to product roadmap and features — plus a direct working line to the Google PMs and the GCPP partner team, and everything GAM 360 unlocks, day one.
"Do we lose control of our Ad Manager?"
No — that's what the two MCM models are for. Manage Inventory keeps the console yours; Manage Account hands us the operations. Both are reversible decisions, agreed at onboarding.
"Is our data safe in this structure?"
Your Ad Manager data stays governed by Google's MCM framework; the Data Transfer feeds we analyze are your inventory's own reporting, utilized by Archon Cortex for yield optimization.
"Can you verify the certification?"
Yes — see our listing in Google's official GCPP partner directory.

Put a certified partner behind your Google stack.

Start with the free yield audit — built on the same discipline Google certifies.

No commitments — the audit reads your setup and shows the numbers first.