How we produce content

Why this page exists

APH publishes a daily news desk, a weekly digest, case studies and whitepapers about programmatic advertising. Some of that work is produced with AI assistance. We would rather explain exactly how than let you guess, because our readers are publisher operators who are professionally skeptical — and because the same discipline we apply to revenue claims belongs on the words themselves.

The short version

Software drafts; named people decide. Every article that carries a byline was approved by the person named on it — the byline *is* the approval, not a decoration. Nothing publishes without a human who put their name to it.

Where AI assists

We use AI systems in three places, and they are the same three places a well-staffed desk would use researchers and sub-editors:

• Monitoring. Trade press, standards bodies, regulator feeds, earnings filings and platform release notes are pulled and scored daily against a written significance rubric. The rubric decides what is worth an operator's attention; most of what we scan is deliberately not covered.
• Drafting. First drafts of articles and their social variants are machine-produced against our style rules, our sourcing law and our claims register. A draft is a proposal, not a publication.
• Checking. Before a draft reaches its approver it passes automated gates: every figure must be traceable to a named source, quotes must be short and attributed, and the piece must survive an adversarial read — where does this fall apart for a publisher ops lead?

Where humans decide

• Bylines are approvals. The person named on a piece reviewed it and approved it for publication in their domain of expertise. If no qualified person approves, the piece does not run.
• Desk bylines (APH Publisher Desk, APH Programmatic Desk and similar) mark work produced by the desk process described here and reviewed under the same rules, where no individual byline applies.
• Breaking news is drafted fast but held for a named approver before publication — speed never bypasses the approval.

What we never do

• No fabricated personas. Every named author is a real person at APH who consented to their byline. We do not invent writers.
• No AI-as-author. AI is a tool in the process above; it is never presented as the author of our work.
• No serial paraphrase. We write our own analysis in our own prose. When we draw on another outlet's reporting we say so, link it, and quote briefly with attribution rather than restating their work.
• No untraceable numbers. Any figure we publish about our own results comes from a maintained evidence register with its basis stated; industry figures are cited to their source. A claim that cannot be traced does not ship.

Corrections

When we get something wrong we correct the piece and say what changed. Corrections and questions about anything we publish reach a person at busdev@archonph.com — replies are read by the business development desk, not a bot.