Microsoft Advertising · Channel Partner

A billion people, known firsthand, reached on one platform.

Bing, MSN, Outlook, Edge and Windows — search intent, premium native reach, and audience data that includes LinkedIn, working as one full-funnel system. We're the Microsoft Channel Partner behind 80+ brands, running it from Istanbul to the Gulf to global.

~1B people · 187 markets· +21% buying power· LinkedIn audience data· Microsoft market data
Bing search share · by marketMicrosoft data
~1Bpeople across
187 markets
United States6.6B searches / mo · 39.2% of desktop28.2%
Germany22.8%
Australia19.2%
United KingdomMicrosoft properties reach 36% of the UK18%
Western Europemost markets15–20%

Bing Network buying-power index runs +21% — these users spend more online than the average searcher. All figures: Microsoft market data.

The ecosystem

Search, inbox, browser, homepage — the whole journey.

Microsoft Advertising reaches about a billion people across 187 markets and 41 languages. Bing is the world's second-largest search engine, and around it sits Microsoft's owned world — the surfaces work happens on.

Bing

6.6B monthly searches in the US alone

MSN

One of the planet's largest news destinations

Outlook

The inbox of record for hundreds of millions

Edge

The browser on the desk, at work and at home

Windows

The surface work happens on

LinkedIn

Profession, industry and seniority data, bundled in

All figures: Microsoft market data.

What you can buy

Intent, reach, and audiences nobody else has.

Bing search

High-intent queries, 187 markets.

PPC, CPM and CPA campaigns on an audience with above-average purchasing power — at CPCs the saturated channels haven't seen in years.

Microsoft Audience Network

Native across MSN, Outlook, Edge.

Plus 1,500+ premium publishers, powered by Microsoft's first-party intent data — brand-safe, premium-context reach at the top and middle of the funnel.

Bundled audiences · LinkedIn

B2B precision at mass reach.

Profession, industry and seniority signals applied to consumer-scale inventory — Microsoft's singular advantage. No other platform has it.

Full-funnel by design
Build demandAudience Network Convert itBing search

Brands running both together get the compounding effect — one platform covering the journey from first impression to final query.

Tuned to every market

One platform, played differently per market.

Search anchors the plan
United States28.2% share · 39.2% of desktop Germany22.8% share

Where Bing's share runs deepest, high-intent search leads and the Audience Network extends it — classic full-funnel, weighted to the query.

Market figures: Microsoft market data.

Proof

Run for real brands, on the record.

80+ brands
Türkiye · with us

Global names like Turkish Airlines alongside leading local advertisers, on Microsoft Advertising through our desk.

44x ROAS
Pegasus Airlines · 2024

Full-funnel Microsoft Advertising: always-on search plus Performance Max — 44x on search, 33x within five months of the PMAX launch. Microsoft's published case.

−82% CPC
Akbank · Türkiye

Microsoft Audience ads drove 15% of all credit-card applications and 16% of digital sales over eight months. Microsoft's published case.

Channel Partner
Since 2024

One desk for Türkiye, the Gulf and global campaigns, through our UAE company.

Named brand results: Microsoft's published case studies.

Objections, answered

Asked before the first call.

"What does Microsoft add to our existing media mix?"
An incremental, high-value audience: by Microsoft's measurement, 122 million people on Microsoft properties aren't on Google, and nearly 600 million aren't on Facebook — with buying power 21% above the average searcher, at CPCs the saturated channels haven't seen in years.
"Where does Microsoft search perform best?"
The US (28.2% share, 39.2% of desktop), Germany (22.8%), the UK (18%), Australia (19.2%) and most of Western Europe (Microsoft market data). We'll show you the numbers for your markets before anything goes live.
"What about markets where search share is lower?"
The Audience Network carries the plan — MSN, Outlook and Edge reach national-scale audiences everywhere Microsoft operates. Türkiye is a strong example: MAN-led Microsoft campaigns are among the best-performing channels our brands run.
"Can we target LinkedIn attributes?"
Yes — profession, industry and seniority, bundled with Microsoft's inventory. The closest thing to B2B targeting at consumer reach.
"Managed or our own seat?"
Either. Most brands start managed; agencies with in-house teams keep their seat and use us for the market mix and the TR/EMEA specifics.
"What does it cost?"
Media budget plus our management — structure depends on managed vs seat, agreed before anything runs.

Add the Microsoft ecosystem to your plan.

Tell us your category and markets. We'll bring back the search/Audience Network mix we'd run — with Microsoft's market numbers behind it.

Managed end to end

The search/MAN mix per market, campaign builds on both sides, audience construction — LinkedIn data where it fits — conversion tracking, and reporting your team can read without a glossary.

Your strategy, our optimization

The strategy stays yours, in your own seat — we run the optimization behind it: the search/MAN mix per market, bids, audiences and the TR/EMEA specifics, reported back clearly.

The mix comes back with Microsoft's market numbers behind it — managed or in your own seat, agreed before anything runs.