Ufuk Büyük

Chief Sales Officer at Archon Programmatic House. Ufuk leads direct demand — premium publisher inventory, display and CTV, sold directly to brands and agencies.

LinkedIn profile

Articles by Ufuk

• Sony Just Turned the PlayStation 5 Into a CTV Ad Network2026-09-02
• CTV Ad Ops Has Proven Itself. Now It Has to Get Boring.2026-08-30
• Reach TV Turns 2,400 Airport Gates Into a Programmatic CTV Network2026-08-29
• CTV's Consolidation Wave Is Colliding With a Measurement Problem It Can't Buy Its Way Out Of2026-08-27