Bulut Şimşek

Ad Operations Manager at Archon Programmatic House. Bulut runs the ad-ops desk: the campaign setups, GAM stacks, and yield work behind APH's publisher accounts.

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Articles by Bulut

• Google Is Auto-Upgrading Search Campaigns to AI Max, Whether Advertisers Are Ready or Not2026-09-06
• The Trade Desk's Zuma Update Bets Agentic AI Can Make Kokai Harder to Leave2026-08-28