ARCHON PROGRAMMATIC HOUSE
Today, Archon Programmatic House announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF v2.2)
The TCF, launched in April 2018, is a cross-industry voluntary standard that relies on standardization to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB and national-level guidance from Data Protection Authorities.
The TCF is developed by IAB Europe in collaboration with organizations and professionals in the online industry. It is intended to enable publishers of websites and applications (1st parties) and technology partners that support the delivery, personalization, or measurement of advertising and content (3rd parties/vendors) to work together and provide users with a standardized experience when they make privacy choices.
The TCF enables users to grant or withhold consent and exercise their “right to object” to data being processed. It includes minimum practical requirements that stem from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and respecting such choices.
For more information about the TCF v2.2, please visit:
