The European Union’s ('EU') new General Data Protection Regulation (‘GDPR’), regulates the processing by an individual, a company or an organisation of personal data relating to individuals in the EU.
Unlike general belief, GDPR covers all publishers around the world, even if you are located outside EU. As long as someone from the EU visits your website, you are under risk. Moreover, similar regulations are expected to be enforced all over the world, starting with the United States.
For ePrivacy non compliant companies and platforms, substantially large fines are causing a massive threat. A fine of €20 million or 4% of annual turnover will be a significant amount for any company to have to pay.
In order to obtain and manage user consent for data processing more easily and become GDPR compliant, tools called “Consent Management Platform” (CMP) built on top of the IAB’s GDPR Transparency & Consent Framework.
You can start using GDPR solution product of our partner, Usercentrics, to be GDPR compliant and to eliminate your site from possible risks.