Outstream
Outstream Video
An ‘outstream’ video ad unit, also commonly referred to as ‘in-read’ or ‘native video’, is a new video advertising unit that auto plays in a large format player whenever a user navigates to it within text content (typically an article), even if the publisher doesn’t have their own video content. It’s called outstream because the video ad exists outside of online video content – also known as instream video content — where the ad plays either before (pre-roll), during (mid-roll), or after (post-roll) the publisher’s video content.
For outstream video ads fill rate and CPM structure differs from standard display and instream videos ads. Outstream video ads generates additional revenue with lower fill rates and higher CPMs, not harming the user experience.
How it works?
Advantages of outstream video
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It can be applied easily by any publisher. You don’t need to host video content on your website to sell video ad placements.
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Outstream video provides high CPMs and low fill rate, bringing extra revenue without distrupting user experience.
- Advertisers can expand their reach far beyond video players, even to publishers of editorial content.
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Advertisers do not need to worry about about whether or not their videos are viewable because outstream ads only set to play when they are 100% in-view. When user scrolls away, the ad pauses until that user scrolls back.
- Outstream video provides a more secure environment for brands by disabling ad fraud. Outstream ad units only launch when the page they’re on registers a user action. Those actions can’t be faked by bots.
Our outstream partner: Teads.tv
Teads.tv is the global leader in outstream video. By integrating directly with hundreds of top publishers at a worldwide level, the UK based global outstream video ads provider company Teads brings together a deduplicated audience of approximately 1.2 Billion users on a monthly basis. Teads’ reach in many countries is equal or greater than Youtube or Facebook.
FREQUENTLY ASKED QUESTIONS
1. What is the Payment Term ?
Payment term is 30 days in US Dollars.
2. Will this model interrupt user experience?
No, because the fill rates are much lower than standard ad units and the experience Teads.tv provides is top notch.
3. How much can I earn from Teads.tv?
After you fill out the form and your application is approved, we will provide you with a tool that lets you calculate an estimation for outstream video earnings.
Please fill out the form and start earning extra ad revenues with Teads.tv!