At Archon Programmatic House, we believe that the core game of publishers is providing relevant / interesting / passionate content to their audience. In order to do that well, you need FOCUS. Managing programmatic advertising on a daily basis steals that off to a great extent. We give that FOCUS back to you by:
We manage over 4 billion ad impressions per month, utilizing high end optimization on a daily basis to maximize our publishers' revenues. Read more on our optimization
Letting you work with 20+ partners through 1, thus helping you create an ecosystem you otherwise cannot achieve without an expert programmatic team of 5+ people.
Sharing our know how regarding UI, technical integration, ad sizes, ad placements, viewability etc. in order to help you get the most out of your ecosystem.
Updating you on latest developments in programmatic to help you keep on track with latest trends.
Providing multiple channels from which you can keep track of your performance ( automated Google reports sent directly by Google) to provide transparency plus Archon Looks platform & app to let you check reports faster.
Programmatic advertising is our passion. We always look for better CPMS, higher fill rates and new opportunities for our 100+ publishers.
Google is our main programmatic partner. We have been working with them for many years and have significant experience on AdX/DFP (now Ad Manager) and Adsense.
In addition to Google, we work with global companies such as Appnexus, Criteo and Taboola to address all fields of programmatic advertising, like unfilled inventory, retargeting, native advertising, outstream video, GDPR, Better Ads Standards etc.
Provides more ad spaces, more demand, better CPMs, higher fill rate and more control compared to Adsense More info on GoogleAdx/AdManager
We work with SSPs such as Appnexus, Index Exchange, Pubmatic and Rubicon to increase eCPMs and monetize unfilled inventory. More info on SSPs
Taboola, one of the global leaders in the native advertising industry, is our sole partner in native advertising environment. Taboola ensures a seamless integration, user friendly experience and high revenues with its quality content, publisher tools and intensive demand. More info on Taboola
We work with the best in the field, Teads.tv. More info on Teads.tv
User Centrics, the most powerful Consent Management Platform yet, helps us manage your EU traffic in line with GDPR. More info on Usercentrics
We’ve associated DFP Audience with programmatic selling for the first time in Turkey. Google established a case study about us. We were able to increase our programmatic deal volume by more than 50% by utilizing DFP Audience data on a network basis.
Optimizing AdX/AdManager inventory requires significant know-how and daily analysis as it has a dynamic structure. We combine our experience with our optimization techniques and apply frequent optimization to reach/stay at optimal point. Also by letting you work with 20+ partners through 1, you will be able to reach powerful and on target monetization means for your site.
We are using the proper tools and focus on the points which
The programmatic universe consists of tens of different players. I believe the raison d’etre of these players need to be examined, not only to know why they exist, but also for being able to assess how they can be utilized effectively.
The basic chain is: Advertiser-Agency-Trade Desk-DSP-Exchange-SSP-Network-Publisher-Audience.
I will not question the raison d’etre of advertiser, agency, publ
I have been observing the progress of premium advertising for a few years now. After waking the programmatic channel for Netbook Media, I can clearly say the future of premium advertising lies in elimination of the extremes:
1. It is getting harder and harder to convince the brands to pay $20K for reserving the home page masthead of a premium publisher for 24 hours.
2. As is letting brands dominate your inve
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