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The lead · 01 IAB Tech Lab forms Programmatic Governance CouncilThe IAB Tech Lab launched a Programmatic Governance Council on May 4 with a founders list that includes Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Dentsu, Omnicom, WPP… |
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The week in one paragraph Standards bodies put governance on the table. Earnings season made the agentic and CTV theses concrete. Walled gardens redefined the upfront. And we’re still waiting on the Google ad tech remedies ruling. Three threads run through everything: AI-built creative is now a sales prerequisite; CTV is no longer a sub-line item; and the supply chain’s biggest sell-side and buy-side names are publicly aligning on transparency for the first time in years. Publishers who treat May 2026 as a turning point — rather than business as usual — will be far better positioned heading into Q3. |
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