The lead  ·  01

Affle Agreed To Buy Perion For $420 Million, Half Of It Perion’s Own Cash. The Bing Loss Is The Real Story

Affle’s Israeli subsidiary signed a definitive agreement on 1 November to buy all of Perion’s shares at $11.70 each in cash, about $420 million.

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The week in one paragraph

This was the week platform dependence stopped being a risk to plan for and became a number on an earnings call. Affle agreed to take Perion private for about $420 million in cash, roughly half of it Perion’s own, after Microsoft’s Bing changes hit its search business. People Inc. said its Google search referrals are down 70% over two years and that 43% of its digital revenue now needs no session, while Digiday described a remedies ruling that could make Google’s ad exchange bid into Prebid’s server. Adelaide put its AU score inside four video curators, Amazon’s DVA+ gained Attain purchase data from Walmart, Kroger and others, and a mediasmart executive argued GDPR is slowing European CTV measurement. WiseGuyGaming found about 18% of its readers block ads by running analytics twice. Fox closed its roughly $22 billion Roku purchase months early and repeated the open pledge, and Magnite said CTV is now 53% of its business and that it sells LG home screens with agents. The week is thin and unbalanced: nine stories, not twelve, with publishers on two, buy side on three, platforms on four and regulators on none. Publishers do not hold a majority.