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        <news:name>Archon Programmatic House</news:name>
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      <news:publication_date>2026-10-05</news:publication_date>
      <news:title>Midterm Ad Spend Is Heading for $11.6 Billion. October Is When CTV Publishers Feel It</news:title>
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        <news:name>Archon Programmatic House</news:name>
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      <news:publication_date>2026-10-03</news:publication_date>
      <news:title>Apple Can Now Edit Its Safari Block List Without An iOS Update. Publishers Should Plan For That</news:title>
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        <news:name>Archon Programmatic House</news:name>
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      <news:publication_date>2026-10-03</news:publication_date>
      <news:title>SPUR Publishes Its AI Content Tracking Standard. Publishers Should Ask What It Can Prove</news:title>
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