GDPR

The European Union’s ('EU') new General Data Protection Regulation (‘GDPR’), regulates the processing by an individual, a company or an organisation of personal data relating to individuals in the EU.

The regulation that covers electronic communications part is called ePrivacy Regulation. This regulation could be applied any platforms that their content (text, images, speech, videos, and metadata) exchanged by electronic means.

According to this regulation, any interception or handling of the content by anyone other than the users can only be done if it is allowed by ePrivacy regulation. Monitoring, storing, listening scanning or surveilling electronic communications data will only be legal when the platform is ePrivacy-compliant and gather consent from end users.

Why is this important for you?

Unlike general belief, GDPR covers all publishers around the world, even if you are located outside EU. As long as someone from the EU visits your website, you are under risk. Moreover, similar regulations are expected to be enforced all over the world, starting with the United States.

For ePrivacy non compliant companies and platforms, substantially large fines are causing a massive threat. A fine of €20 million or 4% of annual turnover will be a significant amount for any company to have to pay.

The consent introduced by GDPR is not only a simple Yes/No question. It is rather complex and have strict requirements. If any website that has integrated tags (like ad units) in order to track, retarget and profile, as the data collected by tags are considered personal data under GDPR, it needs to get consent of the website visitor. This means if you are working with an SSP (Like Google) which links to a DSP (Like Criteo or Mediamath) they all need to be notified of the user consent.

In order to obtain and manage user consent for data processing more easily and become GDPR compliant, tools called “Consent Management Platform” (CMP) built on top of the IAB’s GDPR Transparency & Consent Framework.

Our CMP Partner: Usercentrics

The German technology provider Usercentrics built a CMP that aligns your business interests with your legal obligations. Its fully flexible and customizable CMP solution lets you to create individual and custom interface for your users. Also, users can always opt-in and opt-out and understand the background of the privacy settings.

As the product is so flexible and customizable, it lets you to act quickly: if you are forced to change the privacy settings, you are able to do it with a few clicks or you will be able to adjust settings for countries and domains.You can always add or delete technical providers or edit the way the consent is triggered by default and you can choose if the consent is shown or not.

Usercentrics is monitoring the legal developments in the EU and its implications, moreover it translates the regulations into technical solutions for your site.

Usercentrics arka planda çalıştığınız partnerlere kullanıcı onayları hakkında bildirimleri gönderir. Most importantly, you don’t have to think about which demand partners are notified of user consent, Usercentrics does that in the backend for you.

Fill out the form below and start complying with GDPR as soon as possible!

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