A|PH
Archon Programmatic House
Forecast · free tool · no signup

What should your inventory actually earn.

Most revenue calculators print one flattering number. Real inventory earns a range — traffic quality, geography, stack maturity and fill all move it. This tool shows you the honest band for inventory like yours, computed from tier-1 benchmark data. Everything runs in your browser. Nothing you enter is sent anywhere.

Your inventory

United States40%
Other tier-1 (UK · CA · AU · DE · Nordics)25%
Tier-2 (FR · S/E Europe · JP · KR · Gulf)15%
Rest of world 20%
4
10%
Only count real player inventory — instream or engaged outstream.
Your monthly band
$—
≈ — per 1,000 pageviews · — ad requests / mo
Under roughly 300K monthly pageviews, public benchmark bands are mostly noise. The engineered forecast below works from your own ad-server data instead — that is the number to trust at this scale.
The spread is honest, not a hedge: it compounds real eCPM, fill and geography bands. Where you land inside the band is operations — auction architecture, floor discipline, demand breadth, format mix. Well-run inventory lives in the upper half; the distance between your line and the top of the band is engineering, not luck.
Get the engineered forecast →
A free audit of your actual stack replaces this band with your number — computed from your inventory, not benchmarks. No commitment, and the findings are yours either way.

How this is calculated

Revenue = pageviews × ad units × fill × eCPM, each carried as a band, not a point — tier-1 eCPM benchmarks by format, fill rates by stack maturity, and geography multipliers by market tier. The low end multiplies the low bands, the high end the high bands. That is why the spread is wide: independent tests have shown one-number revenue tools wrong by up to 60×. A range you can trust beats a point you can't.

The bands under the hood

Display eCPM (tier-1): $1.0–6.0 · video eCPM (tier-1): $8–30. Geography multipliers on the tier-1 base: US 1.0×, other tier-1 0.45–0.85×, tier-2 0.18–0.55×, rest of world 0.05–0.30× (video falls off faster than display outside tier-1). Fill by stack: AdSense-only 90–98% display but effectively no video demand; GAM open auction 60–85% display, 30–60% video; mature header bidding 85–95% display, 40–70% video.

Benchmark sources: APH's own tier-1 ad-server benchmarks for eCPM bands; geography and fill bands are documented industry-consensus figures, reviewed annually. No number here is invented for marketing.

What this tool deliberately does not do

It does not print a single number, does not estimate your traffic for you, does not ask for your email, and does not send your inputs anywhere — the calculation is entirely client-side. It also is not a promise: it is a benchmark band for inventory shaped like yours. Your actual number depends on your stack, and that is measurable — which is what the engineered forecast is for.

The engineered forecast (the real thing)

With read-only reporting access to your ad server, we replace benchmark bands with your own inventory's history: a 24–36 month projection built from your seasonality, your formats, your geography — in three scenario bands, with the assumptions written down. It is the second step of our free publisher audit, and the report is yours whether or not we ever work together.